Canary Trade Mark Assistance

I was once a trade mark examiner. I left to launch Heroic Coaching & Consulting. Yet, I still had lots of trade mark knowledge to offer. I gave trade mark advice under the Heroic brand, and it was well-received. Enough to tell me it deserved just as much of a focus as the coaching.

So today, I announce the online launch of Canary Trade Mark Assistance.

Canary Trade Mark Assistance

You may have heard about this already, thanks to the soft launch last month. But nothing feels real till it has an official Facebook page, right? ;)

Feel free to head over and ‘like’ the page for plenty of free trade mark tips.

So, what is Canary Trade Mark Assistance?

Canary Trade Mark Assistance is my new brand to cover all the trade mark advice, information, filing and workshops I offer. All that trade mark stuff under a dedicated brand, vision and direction. New brand, same friendly service and trade mark experience.

Why split the trade mark and coaching sides of my business?

Well, one big reason is so I can offer a more coherent face on both sides. For instance, this post is the last time you’ll see Heroic posting about trade marks. If anything appears again about trade marks, it’ll be cross promotion from Canary.

In this way, I can focus Heroic on what it’s really all about: coaching and personal development, particularly for geeks and nerds. And I can focus Canary on helping big and small Australian businesses understand and secure their trade mark rights.

What’s the coaching lesson here?

Be clear in your communication. Heroic providing trade marks and coaching was muddled. Now, using two brands, I can unleash the full potential of Heroic and Canary, separately.

So, if you’ve been here for the coaching, please stick around. If you come for trade marks, head over to for a more focused, more dedicated trade mark home.

Either way, it’s all still me, so rest easy knowing the same great service and friendly attitude will carry across, no matter which side you meet me on.


Jarrod Farquhar-Nicol
Director of Heroic Coaching & Consulting
Director of Canary Trade Mark Assistance


When Jarrod's not writing about personal development through pop-culture, he's helping people like you reach their goals through fun, empowering coaching.

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